News
MLBroadcast Partners With ClipBlast To Extend Distribution Network
ClipBlast's Press Release:
Los Angeles, CA - April 15, 2008
Amid Continuing Real Estate Market Volatility, ClipBlast! to Index Video Content from MLBroadcast.com
ClipBlast! (www.clipblast.com), the premier Web-wide video search and distribution platform, today announced that it will index all current and future video content from real estate marketing innovator MLBroadcast (mlbroadcast.com).
The move comes amid both persistent volatility in the real estate market - a market defined by the subprime mortgage crisis and the rash of foreclosures in its wake - and a significant shift in the industry from print to online media, particularly video. According to Borrell Associates, real estate professionals invested $2.6 billion in online advertising in 2007, a 26 percent increase over the previous year. The firm projects that real estate advertising online will grow more than 12 percent this year, with agents and brokers spending more ad dollars in online media than in traditional advertising avenues by the year 2010.
"ClipBlast!'s index will increase the distribution of our video content exponentially," said Michael Price, MLBroadcast President. "That's particularly important when faced with challenging market conditions. Real estate professionals are looking for dynamic, cost-effective ways to enhance their listings and reach out to more potential buyers. We've built a system that allows them to do that with nothing more than the current marketing materials they use today."
"Real estate buyers are increasingly turning to the web to research and compare listings and communities," said Gary Baker, ClipBlast! founder and CEO. "We're delighted to index MLBroadcast, and bring its innovative approach to online video to consumers looking for an edge in this very tough market."
MLBroadcast enables real estate professionals to produce, syndicate and broadcast video content. Through a syndication method know as video podcasting, the company adds the appropriate data to the listing and then submits the podcast to a network of video directories that use this standardized data format to display the channel and its individual videos. The company also submits individual videos and the data associated with them to popular video portals, including ClipBlast!.
About MLBroadcast
MLBroadcast is a pioneer of video podcasting and web syndication for real estate related content. Visit mlbroadcast.com or call for more information.
About ClipBlast!
Founded in 2004, ClipBlast! provides pioneering Web-wide video search that uses patent-pending technology to continuously update the largest index of video content across the Internet. ClipBlast!'s fast, easy interface gives users instant access to millions of quality, highly relevant, targeted video clips from the world's major media brands, independent producers and individuals - video that informs, enlightens, inspires and entertains. The company is based in Agoura Hills, Calif. To learn more, visit http://www.clipblast.com.
MLBroadcast president interviewed by InmanTV at NAR convention.
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