Real You Incorporated - Kaira Sturdivant Rouda

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After successfully branding Real Living—one of the fastest-growing real estate companies in the U.S.—in 2002, Rouda published her first book for entrepreneurs or people thinking about starting businesses. She believes that incorporating your personal brand with your business brand will give your company a unique competitive advantage. She covers the importance of defining yourself in one word, finding your passions, personal branding, authentic marketing, sharing your story and differentiating yourself and your brand.

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Episodes - 17 displayed
An Auto Industry with Women in Mind
Mon, 18 May 2009 13:39:27 -0500
Jody DeVere, CEO of, is transforming the automotive service industry for women. She talks with Host Kaira Rouda about how she is informing women about the industry and educating dealers and sales people on how to give women a better car buying experience and appropriately market to them. From the old boys club to new-age dealerships offering consumers spa services while they wait for their vehicle, DeVere gives us the inside scoop on the auto industry is changing�for the better.

Bonding Together and Breaking the Mold
Sun, 12 Apr 2009 15:31:44 -0500
Host of Chic Perspectives, Elizabeth Gordon, interview Kaira Sturdivant Rouda about entrepreneurship, breaking the business mold and bringing female intuition back into the workplace. Kaira gives her tips on how to slowly start building your own business. She encourages listeners to really bring the real you into the workplace. While traditionally female intuition has been forced out of the business place but Kaira offers an alternative and suggest ways to bring it back. Offering insight for all business professional, Kaira recommends how to blend personal brands with business brands, starting first with your one keyword and your core definition.

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Power of Passion and Business
Sun, 12 Apr 2009 15:30:21 -0500
Rouda dishes on current real estate market, connecting with employees, starting a business during tough times and how to discover your passions with the Blogtalk Radio personalities of Connecting Women. Expanding on those ideas, she explains how to leverage social media to develop and grow your business. Rouda also talks about her book, Real You Incorporated: 8 Essentials for Women Entrepreneurs, and the purchasing power of women. She clarifies the steps and how each builds on one another to create a brand and business that is truly unique. Rouda understands the power of marketing to women and has been doing it for years. She knows how important it is for your passion to be at the heart of your business. For more great tips from Kaira, go to and join the community or

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Kaira Rouda, Beth Aldrich, For Her Information, women, empowering, finding your self, tv careers, PBS
Mon, 27 Oct 2008 16:43:06 -0500
Beth Aldridge, founder of For Her Information, says being specific is key. If you focus on what is important to you and have specific goals you can achieve your goals. With a dream of one day starting a television show about empowering women she headed out to a television show conference in Las Vegas and started networking. As Kaira Sturdivant Rouda, President of Real living and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs, would say, she put her passions into action. As a result of her networking and hours of hard work, her show was picked up and syndicated by PBS. After success with her show, a magazine was born and in an effort to be �green� the print magazine went online. And years later, in an effort to stick with her dream and slowing her life down, she turned the TV show into a radio show. Now, while maintaining her businesses, Aldridge enjoys empowering women. To help figure out what your goals are Aldridge suggests just slowing down. Allow time to take in your surroundings and be in the moment. Rouda states that once you integrate your passions into your life doors will open. Paying attention to the shows you watch and the magazines and book you take on vacation are also another way of helping you realize what you love. For more information on Beth visit,

Interview with Carrie Runnals: Founder of the Words to Mouth Podcast
Mon, 27 Oct 2008 16:42:00 -0500
When asked the ultimate entrepreneurial question, �How do you know when to leave your job and start your own business,� Carries Runnals, founder of Words to Mouth and co-host of TheDivaCast podcasts, responded that it�s a personal answer and an individual decision for everyone. For her, she saw a window and just took a leap of faith. Runnals got her start in podcasting when one of her friends decided to do her thesis via podcast. Forming TheDivaCast, Runnals and her friends began talking about their everyday lives and experiences. While recording TheDivaCast, Runnals says she was bitten by the �bug� and wanted to start her own podcast show. Combing her corporate world experience with her previous recording knowledge, her show �Words to Mouth��a podcast featuring rising stars�became a huge success. As an authority on podcasting Runnals says the one word that describes her is �encourager.� Growing up she was taught to share knowledge and expertise with everyone, and in doing so she has become a podcasting favorite.

Happy Halloween- Traditions and Memories!
Mon, 27 Oct 2008 16:32:56 -0500
: Did you know $2 billion dollars worth of Halloween candy is purchased annually in the U.S.? Are you surprised that the most popular candy in America, the Snickers bar is a Trick-or-Treating favorite? If you are like Kaira Sturdivant Rouda, author of Real You Incorporated: 8 Essentials for Women Entrepreneurs, candy corn is still your top choice. Recalling memorable costumes and favorite Halloween movies, Kaira and host Mike Maxwell discuss the joys of the season. Originating in Ireland to keep spirits and ghosts away, the jack-o-lantern has become a Halloween staple. Both Kaira and Mike agree that carving pumpkins is a favorite Halloween activity. Watching scary movies including the original Halloween, Friday the 13th and Nightmare on Elm Street are also enjoyable traditions for the two. Some of Kaira�s most memorable costumes include sharing a hot dog costume with a friend, and her infamous Freudian slip; while Mike�s were ranged from Superman to a punk rocker. So as the season draws near and your pantry overflows with candy, take some time to reminisce and take part in your favorite Halloween traditions.

Wexner Center Event Recap: Andy Warhol, a Parades of Flashlights and Entrepreneurial Stories
Mon, 27 Oct 2008 16:20:58 -0500
From a weekend in LA, to a week in Columbus without power, to hosting a panel of women entrepreneurs at the Wexner Center, Kaira Sturdivant Rouda recaps an array of adventures, determination and inspiring stories. Rouda�s weekend of relaxation in LA was followed by a homecoming with no electricity, tons of kids running through her home and the pressure of preparing to host a panel discussion. After realizing the power was not coming on anytime soon, she and her family booked a hotel and prepared for a night full of Andy Warhol art and stories for local entrepreneurs. The event was held at the Wexner Center for the Arts, a museum at the leading center for contemporary art. As host of the event, Rouda asked panel members questions about their journey as an entrepreneur and about their philanthropic strategies. Then leading into a Q&A session, the panel enlightened audience members in the areas of entrepreneurship, women support and networking groups and ways to give back to the community. The event ended with a book signing and reception that deemed the night a success. A special thanks to the panel members: Bev Bethge (Ologie), Jeni Britton (Jeni�s Ice Cream), Kim Holzer (Smith Barney) and Elizabeth Lessner (Betty�s Fine Food and Spirits, Surly Girl Saloon and Tip Top Kitchen and Cocktails).

Husband and wife duo discuss the benefits and challenges of working together.
Tue, 07 Oct 2008 11:46:56 -0500
Their top tips include allowing each others strengths to shine, setting boundaries and finding a balance that works for you and your family. As perfect complements to each other�s personalities, Harley E. Rouda, Jr., CEO of Real Living, and Kaira Sturdivant Rouda, president of Real Living and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs ( have been working together for six years and have learned many lessons along the way. Following Harley�s advice, it is important to define everyone�s roles and responsibilities. It is also important to have incoming family members get work experience before joining the family business. This will not only benefit them, but it will also help them bring in outside ideas and strategies. Kaira says everyone is unique and will not always agree; however, it is important to come together as a family at home. So remember, when working with your spouse or another family member, it is vital to your relationships to have open and clear two-way communication. Balance involves integration. It�s all about what works best for your family.

Making Your Office an Expression of You: From Lava Lamps to Paper Moats
Mon, 06 Oct 2008 17:56:48 -0500
Learn to express your personal brand at the office and find the keys to environmental branding from host Mike Maxwell, Kaira Rouda and special guest Erin Corrigan. Kaira Sturdivant Rouda, president of Real Living and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs, knows that business and personal worlds are uniting, and people want the freedom to express all aspects of their life. She hopes most people are working in an environment that allows them to express personal brand in office. According to special guest Erin Corrigan, vice president of creative services for Real Living, no matter who you are�a designer, writer, accountant, etc.�your work space is your creative space. Whether it�s a picture of the Star Destroyer, sand and sea shells or toys for design inspiration, your office should reflect your personality. One of the easiest ways to help bring your personality into your work space is through environmental branding�specifically the five senses and, above all, smell. For example, when creating the Real Living brand, Kaira and Erin chose scents that reflected the home though the seasons. Scents like warm apple pie and lemongrass were a perfect fit. In keeping with the five senses, painting your walls helps to brighten attitudes and lift spirits. Kaira says it is important to create a brand that allows workers to express their personal brands in their offices because it helps build culture. It encourages co-workers to become friends, and friends become like family; thus creating a brand and a culture that allows everyone to grow.

Why Marketing to Women Makes Dollars and Sense�
Tue, 09 Sep 2008 10:36:12 -0500
From appliances to computers, women control 91% of all home purchases. Women also influence 85% of all car purchasing decisions and 80% of all healthcare transactions. This being said, it�s fitting that American women hold 76 million credit cards. Many companies claim to understand female consumers-- they maintain that women are their target market, but there�s still a major disconnect in their messaging to women. In this podcast, Kaira Sturdivant Rouda, president of Real Living, Inc. and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs helps listeners grasp the purchasing power women consumers in the United States posses while shedding light on that disconnect where advertisers often struggle.

Real You and Back to School
Tue, 09 Sep 2008 10:34:30 -0500
From locker combinations to complex schedules, bus bullies and inspiring teachers, Kaira Sturdivant Rouda, president of Real Living, and Mike Maxwell dissect the good and the bad of back-to-school basics. Kaira and Mike reminisce about the excitement and anxiety of going back to school after summer vacation and discuss how moms in business can adjust their personal schedules so that a fresh school year for the kids can also be a fresh routine for their business. But really, before anything commences, Kaira suggests taking a day off to spend time with your kids before they transition into their academic routines. This time is important and can help you maintain a healthy balance.

Smelly Bats and Shiny People
Wed, 20 Aug 2008 16:53:52 -0500
Learn to put your passions into action and hula hoop your way to success! This podcast features author of Real You Incorporated: 8 Essentials for Women Entrepreneurs, Kaira Sturdivant Rouda, with co-host, Mike Maxwell, in a brief recap of the Balance Expo for Women, held in Austin, Texas. This dynamic duo covers everything from Austin�s infamous �bat bridge� to encounters with ambitious women brimming with entrepreneurial spirit.

Key Elements to Becoming a Successful Entrepreneur
Wed, 02 Jul 2008 15:30:51 -0500
As a seasoned marketing professional, Rouda says the key to marketing is to figure out who your target is and successfully translate your personal brand to them. To help readers define their target audience, Rouda suggests looking at who your best clients are. Then create a profile or brand board that illustrates your clients� personality traits. Rouda and Ades also discuss the women featured in Real You Incorporated. The common thread between all of the women in the book is the confidence they had to turn their dreams into actions. Ades, featured in chapter six, talks about her journey as an entrepreneur and what is was like to be featured in Real You Incorporated. Ades says the most interesting part was completing the RYI chart. She talks about how challenging and rewarding it really was to come up a single word that describes her personality. Rouda also shares her story of trying to come up with her one word. Later in the interview, Rouda and Ades discuss snarks� negative influences in your world who try to take your power away and bring down your confidence. Rouda also notes becoming more real helps you to get rid of the snarks because the more real you become the more aware you are of snarks and their actions. Rouda tells listeners to be strong and confident in everything they do. A support system is invaluable.

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President of MLBroadcast Mike Price Interviews Author Kaira Sturdivant Rouda on personal branding, social networking and technology.
Tue, 10 Jun 2008 22:30:47 -0500
When combining your personal brand and your business brand, focus on the basics; figure out who you are, who your target is and how to reach them. When branding Real Living in 2002, Rouda knew that is was important to incorporate technology into the company internally and externally. She created MyRealLiving, a consumer driven Web site that allows consumers to create a profile, save searches, and setup appointments with their agent instantly. With the increase in technology, agents are able to post 26 photos, virtual tours and community videos concerning their homes for sale. This allows the agent to enhance their listings while also improving the consumer�s experience. In addition to taking advantage of technology, Rouda and Price discuss how to benefit from social networking. If you are new to social networking, don�t just jump in. Rouda stresses that it is important to be comfortable. Being comfortable will allow you to be genuine. Rouda stresses that no matter what type of networking you enjoy, always be committed and make sure you follow through.

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Real Estate A to Z on KFNX News-Talk Radio 1100 Interviews Author and Entrepreneur Kaira Sturdivant Rouda on Real You Incorporated
Tue, 10 Jun 2008 22:25:40 -0500
A marketing professional with 20 years of experience, Kaira Sturdivant Rouda successfully brand Real Living� the first women-focused brand in real estate. Rouda discusses how to be authentic and portray the real you in your business. She believes that incorporating your personal brand with your business brand will give your company an authentic touch and a unique competitive edge. While the book may be directed toward women, it applies to all, and Rouda encourages every entrepreneur to read it and find out how to create their own personal brand. She also encourages people to share their gifts with others- a rewarding and invaluable experience. Rouda also discusses the art of publishing a book while juggling family and business life. She also talks about how the Real Living brand came to life and how it continues to grow.

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TheDivaCast Host Carrie Runnals Interviews Author and Entrepreneur Kaira Sturdivant Rouda on Women in Business
Fri, 25 Apr 2008 16:34:04 -0500
Author of Real You Incorporated: 8 Essentials for Women Entrepreneurs, Kaira Sturdivant Rouda and Carrie Runnals, co-host of TheDivaCast and writer, are believers in women coming together and helping each other instead of competing against one another. Listen as they discuss the power women have as natural networkers, and the multitude of gifts women bring to the business world. Rouda also discusses the fact that being an entrepreneur doesn�t mean you have to be a writer. There is no need to sit down and write out your dreams, visualize them. The book includes a Real You Incorporated chart to give readers a visual as they complete the 8-step process. When it�s finished, readers will have a reminder of their brand and its essence. Rouda and Runnals also discuss snarks. Rouda defines snarks as people who will try to bring you and your business down. Her goal is to make readers aware of snarks and how they operate. She encourages women to squash the snarks they can and surround themselves with the real people in their lives.

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Kaira Speaks With Keith Ferrazi - Author of "Never Eat Alone"
Fri, 25 Apr 2008 13:54:59 -0500
Listen as Author of Real You Incorporated: 8 Essentials for Women Entrepreneurs, Kaira Sturdivant Rouda, discusses the power of putting the �Real You� in your business with Keith Ferrazzi, best selling author of Never Eat Alone. After successfully branding Real Living�one of the fastest-growing real estate companies in the U.S.�in 2002, Rouda published her first book for entrepreneurs or people thinking about starting businesses. She believes that incorporating your personal brand with your business brand will give your company a unique competitive advantage. She covers the importance of defining yourself in one word, finding your passions, personal branding, authentic marketing, sharing your story and differentiating yourself and your brand.

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