In this video, it mentions that online shopping continues to gain up to 13% compared to last year’s online sales. Traditional brick and mortar retailer stores such as Walmart and Target are embracing innovative technology to entice shoppers. The first featured tech is on Walmart’s new tool called “Scan and Go” wherein shoppers can use their smartphones to scan the items that they buy as they shop. Then, the phone can be swiped at the register to expedite the checkout procedure. Another tech innovation featured in the video is Target’s app-in-the-making that allows consumers to use their smartphones to transmit nutritional information and customer reviews of products that consumers are looking at in-store. With this app, shoppers are able to make better decisions, thus, creating a positive shopping experience.